Legendary designer, author, and contrarian George Lois, often regarded as the greatest art director of all time and called, much to his disgruntlement, “the original Mad Man.”
To celebrate his 81st birthday, here’s a wonderful short film by On Creativity, in which Lois reflects on the combinatorial nature of creativity and echoes insights we’ve already heard from other great creators — the power of cultivating a personal microculture, the idea that to invent is to choose, the importance of “being-in-the-world-ness,” the notion that to create is to discover and connect rather than “invent” out of thin air.
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