Monday, February 13, 2012

Vodafone 155 Targets Senior UK Citizens with Physical Disabilities


Vodafone has released a new phone for senior citizens in the UK called "Vodafone 155". The device is a basic phone and has been specially designed for elderly people with physical disabilities such as limited dexterity, vision or hearing impairments.

It has been priced at £25.

The phone offers user-friendly features such as speed-dialling and listening to recorded calls besides automated texting capabiities through the SOS button. The emergency button (or the panic button) is a trigger that sends calls or messages to pre-designated numbers stored on the phone.

The phone also ports a built-in alert sound to alarm neighbours in case of emergency. Apart from being significantly more affordable than most other phones aimed at senior citizen, it stands out with an oversized keypad with big buttons and large display fonts alongside support for hearing aids, high volume ring tones and noise cancellation technology. It also adds a sliding keylock on its side to prevent accidental pocket dialling.


The display is perhaps a little too small at 1.7-inches with a lowly resolution of 128x160 pixels; however, this, it must be remembered, is a basic phone meant for the visually impaired.

However, the phone does boast of a powerful battery rated to last up to 29 days in standby mode and offers up to 10 hours of talk time.

The phone is available for purchase at all Vodafone stores, under a Pay As You Go (PAYG) scheme. In addition, Vodafone can also import data and contacts from other handsets, free of cost.

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