Saturday, November 19, 2011

Co-Sleeping Ad Aims To Reduce Infant Deaths - YouTube

A controversial ad circulating in Milwaukee is meant to grab parents' attention to the potential dangers of co-sleeping.

According to the Milwaukee Journal Sentinel, at least 9 children have died in the city this year, possibly a result of unsafe sleep environments. The latest incident makes it the 10th on record.

Co-sleeping deaths are believed to occur because the infant is usually suffocated by a parent rolling over onto them, while sharing the same bed.

In an effort to spread awareness and get a discussion going on the subject, a controversial ad campaign shows a baby nestled in its parents' bed, with a butcher knife nearby. The tagline reads: "Your baby sleeping with you can be just as dangerous."

The eye-catching ad, launched to enlighten parents over the dangers of sleeping with their infants, has sparked immense outrage among people.

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